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VIDEO TRANSCRIPT: So it starts with your profile from a resume to a resource. The goal of your profile needs to resonate with your buyer, they have to immediately say, yes, they work with people like me, they, they’ll work with me. You need to create curiosity. 

This is a big deal. You have to absolutely hands down, make sure when they get here, they’re interested in learning more. You got to provide those insights. 

That’s how we’re seen as a thought leader. You’ve got to get them thinking differently. In order to take your call.  the call, which is so many people. I don’t know what you guys do. 

But I guarantee you there are other people that do it too. Right. And they may already have something about your financial advisor. Most people haven’t already their financial advisor, why are they going to move to you? Right? Whatever it is that you do. 

You need to get them thinking differently in order to take your call. 

Otherwise, they’ll just say, hey, I’ve already got a financial advisor, I don’t need to talk to another one. 

So you’ve got to create curiosity. Your insights need to be strong and get them thinking differently. And that’s how you get hands raised. 

Headline: who you help, how you help them, and the results you bring. 

So many people with their headline, they have their job title because LinkedIn defaults to that. 

But when someone looks at the top part of your profile, which is what comes up what we call above the fold, they see your background banner image, your profile picture, and then the big thing is on underneath your name is that headline, rather than just having SEO, social sales link, or owner. What we want to do is spark some curiosity and help them identify with you as a provider for services that they may need somebody that they can help. 

So with Brynne, who does she help? Well, she is transforming the way professionals grow their business. So who does she help? She helps professionals and she helps them grow their business by leveraging LinkedIn to convert content and connections to conversations.

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